1. Chen, Yixing, Shrihari Sridhar, Kyuhong Han, Sonam Singh, Vikas Mittal, and Taehoon Im, “The Value of Safety Training for Business-to-Business Firms,” Journal of Marketing Research, forthcoming. Link


  1. Chen, Yixing, Vikas Mittal, and Shrihari Sridhar (2021), “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending,” Journal of Marketing Research, 58 (1), 141-162. Link; Appendix
    • Distinguished Winner, 2023 AMA-EBSCO-RRBM Award for Responsible Research in Marketing
    • Finalist, 2021 Paul E. Green Award (JMR Best Paper Award)
    • Top 1% of the Attention Scores of all research outputs tracked by Altmetric


  1. Chen, Yixing, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal (2020), “Improving Cancer Outreach Effectiveness through Targeting and Economic Assessments: Insights from a Randomized Field Experiment,” Journal of Marketing, 84 (3), 1–27 (Lead Article). Link; Appendix
    • Inaugural Winner, Financial Times Responsible Business Education Award on Academic Research
    • Finalist, 2022 AMA-EBSCO-RRBM Award for Responsible Research in Marketing
    • Finalist, 2020 AMA/Marketing Science Institute/H. Paul Root Award (JM Best Paper Award)
    • Invited for JM Webinar Series: Insights for Managers and Notre Dame 3-Minute Lightning Talk
    • Top 2% of the Attention Scores of all research outputs tracked by Altmetric


  1. Kanuri, Vamsi K., Yixing Chen, and Shrihari Sridhar (2018), “Scheduling Content on Social Media: Theory, Evidence, and Application,” Journal of Marketing, 82 (6), 89–108. Link; Appendix


Working Papers

  1. Lei, Xiaoxia, Yixing Chen, and Ananya Sen (2023), “The Value of External Data for Digital Platforms: Evidence from a Field Experiment on Search Suggestions,” revise and resubmit at Management Science. Link


  1. Chen, Yixing, John P. Costello, John P. Lalor, Wenchang Li, and Xin Luo (2024), “Guiding Users to Complete Online Reviews Through the Positioning of Multidimensional Ratings,” working paper.

  2. Hou, Liwen*, Xinxue Qu*, Yixing Chen, Kai Yu, and Ling Xue (2024), “Strategizing Value-Added Services for Platform Firms,” working paper.

  3. Tong, Siliang*, Shuang Zheng*, Yixing Chen, Shrihari Sridhar, and Xianneng Li (2024), “Choice Architecture for a Better On-Demand Economy: A Field Experiment on Rating Disclosure in Mobile Search”, working paper. Link

  4. Zheng, Shuang, John P. Lalor, Yixing Chen, and Xianneng Li (2024), “Toward Responsible Recommender Systems: A Unified Framework of Managing the System-Level Matthew Effect”, working paper.

  5. Chen, Yixing, Taehoon Im, Muzeeb Shaik, Narendra Bosukonda, Sonam Singh, Markus Blut, Vikas Mittal, Shrihari Sridhar, and Amit G. Singal (2021), “The Association of Patient Satisfaction and Quality of Care: Theory, Evidence, and Application,” resting paper.

  *Equal Contribution


Other Publications

  1. Li, Wenchang, Yixing Chen, Shuang Zheng, Lei Wang, John P. Lalor (2024), “Stars Are All You Need: A Distantly Supervised Pyramid Network for Unified Sentiment Analysis,” Proceedings of the Ninth Workshop on Noisy and User-generated Text (W-NUT). Link; arXiv

  2. Singal, Amit G., Yixing Chen, Shrihari Sridhar, Vikas Mittal, Hannah Fullington, Muzeeb Shaik, Akbar K. Waljee and Jasmin Tiro (2022), “Novel Application of Predictive Modeling: Identifying Patients for a Tailored Approach to Promoting HCC Surveillance in Patients with Cirrhosis,” Clinical Gastroenterology and Hepatology, 20 (8), 1795–1802. 2022 Impact Factor: 12.6. Link

  3. Chen, Yixing, Shrihari Sridhar, and Vikas Mittal (2021), “Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications,” Journal of Public Policy & Marketing, 40 (4), 457–62 (Invited Article). Link

  4. Chen, Yixing (2021), “Three Ways Nonprofits Grow Revenues,” Impact at JMR. Link

  5. Pickard, Matthew D., Catherine A. Roster, and Yixing Chen (2016), “Revealing Sensitive Information in Personal Interviews: Is Self-Disclosure Easier with Humans or Avatars and Under What Conditions,” Computers in Human Behavior, 65, 23–30. Link